In this day and age of social media and digital marketing we as consumers are being bombarded with ads constantly. Commercials are not anymore just on TV or magazines but literally everywhere and all the time. Brands, no matter big or small, are fighting for our attention. They’re paying for our clicks and likes in the hope of selling us something eventually. Meanwhile, consumers are getting fed up with being exposed to such en enormous amount of advertisement. As a result, they are becoming less and less sensitive and responsive to it.
If you’re a brand owner, then you probably know that the competition is fierce. With all these new media and marketing channels it is not that hard (or expensive) to get exposure anymore. But to make your brand stand out and recognizable in today’s global arena has become harder than ever. That is why we want to present to you this cool and unique way to raise your brand awareness. Don’t worry, you don’t have to change your entire marketing strategy. Simply have your employees wear branded uniform with your logo or brand name crystallized with Swarovski crystals. We guarantee you, with this small change they will be noticed and recognized everywhere!
Why Is Brand Awareness so Important
Before we show you how to actually have your logo crystallized, let us just elaborate a bit further on the importance of brand awareness. We live in a world where people are paying more and more attention to brands and prefer branded products. If they’re aware of a brand’s existance and associate a certain level of value with it, they’re more likely to buy it. That’s why so many people will rather buy a soft drink like Pepsi or Coke instead of a less known brand, even if it may be more expensive. The extent to which a product or company is recognized lies with its brand identity, which can make or break the brand’s profitability. Therefore, making the brand identity stronger and raising the brand awareness is crucial for companies and brand owners.
Benefits of Branded Workwear
Although we usually associate it with soldiers and police officers, the uniform is so much more than just type of clothing worn by public officials or students in fancy private schools. You’re probably seeing retail- and hospitality workers, delivery men, bank clerks, flight attendants, health care workers and public transportation drivers all wearing some type of uniform. And the list doesn’t stop here.
Whether we want to admit it or not, the employees and the clothes they wear are the faces of the company they work for. Regardless of the type of the business, they should look and represent a company or an organization in a best possible way. And a corporate branded uniform or clothing can definitely help you do exactly that.
Here are just couple of benefits of branded staff uniform:
- professional appearance and positive first impression
- free (walking) advertising
- stronger company identity and recognition
- increased motivation and team spirit among workers
- less stress, better focus and more time for important stuff
(Research shows that our brain can make only a certain number of “correct” decisions a day, so wearing a branded uniform is one thing less to decide on each day.
*That is why highly successful people like Mark Zuckerberg wear same clothes every day: a simple t-shirt and a pair of jeans)
Customize Your Existing Uniforms with Swarovski Transfers
As we already suggested in introduction, Swarovski crystals can help you personalize your uniforms and make them more noticeable and recognizable. And don’t worry, you don’t need to set each crystal manually 😉 . It’s actually more simple than you would ever imagine. You just need to have your brand name or company logo made as a crystal HOTFIX MOTIF which can be then easily ironed onto your t-shirt, uniform, etc.
These crystal motifs (a.k.a. transfers) are made out of various kinds of Swarovski flat back crystals in different colors and sizes. In the Transfer CATALOG you can see some of the Swarovski ready-made motifs as well as customization possibilities for your own, personalized designs.
This is how the process of crystallizing your logo looks like.
1. You send us a photo or graphic of your desired motif, logo or brand name together with dimensions you would like it to be.
2. We prepare a drawing with the exact amount of crystals, as well as their size and color.
3. After that we send you a design proposal and a quotation. You either accept the proposed design or suggest some changes regarding the position, color and size of crystals.
4. When we’ve agreed on the final design, we then make a motif prototype (set with real stones) for your final approval.
5. If you’re satisfied with the prototype, we then produce the motif in desired quantity. After you’ve received your transfers, you only have to iron them onto the garment of your choice. You can do that by using the heat press or household iron.
More Examples of Crystallized Logo Motifs
Have we sparked your interest? Feel free to contact us via email (firstname.lastname@example.org) or WhatsApp ( +436603144880)
To Sum Up
Brand identity and brand awareness are vital in this digital era we live in. Thanks to branded workwear your brand will become more recognizable in the marketplace than one that doesn’t supply its staff with personalized workwear. One of the best and easiest ways to do that is to embellish your staff t-shirts, polos or sweatshirts with your logo or brand name made with Swarovski crystals. Not only will the crystallized logo make your employees stand out but it will also ad a value to your brand in general and act as an extension of your overall marketing strategy.
Customized t-shirts are not just ideal as workwear, but they’re also great for merchandising. Throw a giveaway, add them as a GWP (gift with purchase) and you’ll get even more free promotion for your brand or company! Your customers will love it (who wouldn’t want a free t-shirt embellished with Swarovski crystals?) and will become your brand ambassadors. It’s a win-win, right? 😉